Prosiding
DIGITAL MARKETING LITERACY FOR MARGINALIZED SOCIETY TO IMPROVE SOCIETY’S ECONOMIC EMPOWERMENT
Corona bombarded not only the decline in the level of public health
but the wheels of the economy in free fall. The case of COVID in Indonesia has a
fatal impact on budget cuts for all APBNs, dismissal of employees, closure of
offices, campuses, schools, shops, and economic activities of MSMEs which
causes poverty and unemployment to increase. This research tries to offer a
solution to the economic problems faced by marginal people because they are
confronted by the COVID phenomenon. Method This study uses a qualitative
method, using a literature study by describing and analyzing data that has
occurred since the co-video was present in Indonesia. Various references
relating to this matter are discussed thoroughly. Finally, in this paper, the
researcher tries to offer a digital literacy model for marginal people to increase
community empowerment.
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